Electric vehicles are often defined by their technology. Slate’s first product, however, puts the same emphasis on customization. Less than a month after opening pre-orders for the Slate Truckthe company announced its first collaboration: a series of Crayola-inspired wrappers that reflect how important creativity is to the Slate ownership process.
Starting at $24,950, the modular Slate Truck is designed to grow with its owner. The US-based company aims to build vehicles that people can not only afford, but also customize. Personalization wasn’t an afterthought – it shaped the truck’s design.
The Cerulean mirror sticker is one of the customizable details included in Slate’s first collaboration with Crayola. Photo courtesy of Slate.
“The Slate Truck is a blank canvas, designed to be personalized and give people the freedom to make it their own,” says Ben Whitla, Slate’s Head of Marketing and Marketing.
One way to achieve this is through car wraps. In partnership with Crayola, Slate will offer five vehicle wraps in licensed colors Cerulean, Dandelion, Fern, Jersey Tomato and Razzmatazz. This palette combines formerly retired favorite Dandelion with newcomers like Fern and Jersey Tomato.
The Razzmatazz wrap is one of five Crayola-inspired color options available for the modular Slate Truck. Photo courtesy of Slate.
While wraps are often seen as an aftermarket upgrade, Slate designed the truck with the expectation that owners would wrap it as part of making it their own. To make the process easier, the designers broke the exterior into smaller panels. Whitla says this makes the wrap more affordable for owners. “The Slate Truck has few compound curves on the outside, which in turn makes it easier,” he adds.
So why Crayola? “(The brand) has inspired creativity and self-expression for generations,” says Whitla. Slate wanted to create a truck design that was timeless and approachable—but also wanted options that added nostalgia and, as Whitla puts it, “a layer of fun.”
Finished in Jersey Tomato, the Slate Truck features coordinating graphic decals. Photo courtesy of Slate.
Unlike factory paint, wraps aren’t meant to be permanent: They’re designed to be updated as the owner’s needs change. And that is the intention for many aspects of these EVs. Slate chief commercial officer Jeremy Snyder says the company wants to create ways for owners to “make a vehicle theirs over and over again over time.”
Finished in Crayola’s Fern, the collectible Slatelet and coordinating keychain reinforce the Slate’s philosophy of personalization. Photo courtesy of Slate.
Slate x Crayola Starter Packs start at $1,550 and include complementary stickers, keychains and a clip-on dashboard Slatelet. (Think of a Slatelet like a Jeep duck: It’s meant to be collected and traded with other Slate owners.)
In addition to the five Crayola colors, more than 100 folding options will be available through the Slate Marketplace. The Slate Truck can be pre-order for $300, with initial deliveries expected in late 2026.
The Dandelion wrap gives the Slate Truck a cheery, unmistakable presence. Photo courtesy of Slate.
