Hands-free, Wire-free and Worry-free: ALMA charges in style


We’ve all felt it. The pit in the stomach. 1% – then black screen. Your phone is dead – and now you should probably do something about it. In our highly digital world, a properly placed charge can mean more photos on vacation, but it could also mean safety, security and meaningful communication. Charging cases have proven to be quite bulky, and external batteries usually seem many times heavier than an actual phone. As our digital footprint becomes more and more important, JUMP is a magnetic, truly wireless portable charger that fits seamlessly into your existing routine. With the new Print Theory Capsule collection of Additionenter a new era of charging with prints inspired by luxury fashion favorites such as snakeskin, denim and black leather.

A blue smartphone with a black circular accessory on its back is placed next to glasses with a clear frame, a car key and a white cap on a dark surface.

Technology usually demands that something has to give – whether it’s carrying lots of different cables, chargers and accessories, in privacy, adding physical and mental bulk to the process. ALMA is quite different, taking the language from forms we already understand, nature, and translating it into the usually rigid blocks we see in most technology, even today. The organic lines of early 2000s technology have been supported for over twenty years by the circuitry inside. Addition aims to go beyond what exists today and imagine a world where new technology works with us, not against us.

A smartphone with a brown circular accessory rests upright on a black bag, next to a gold lipstick case, a bracelet and a book, on top of a black suitcase.

The concept is almost stunningly simple: a magnetic charger comes in a custom carrying case and stays in your bag or pocket. It clips onto the back of any phone with wireless charging, and that’s it. No apps, no wires, just what you want, when you need it. With many covers to choose from and custom options available, it’s easy to see how it could work right into personal holiday gifts, corporate functions and conferences.

A striped towel by a pool contains sunglasses, a smartphone, a tube of sunscreen, a bowl of chips and a cold drink with lemon.

A pair of headphones, a smartphone with a patterned accessory, a stylus, a closed laptop and an open magazine on a black desk.

A smartphone with a circular white accessory rests on a burgundy surface next to a brown leather bag and a small round bottle, with white flowers in the foreground.

A white smartphone with a zebra print handle is placed in front of a red bag, next to sunglasses, rings, a black and white scarf and a tube of lipstick.

A smartphone with a snakeskin patterned handle sits on a desk in front of a black leather bag, with a ring, a black object and a small glass bottle nearby.

A round object with a black, white and gray snakeskin pattern, centered on a plain white background.

A slim, round external battery with a black, white and gray snakeskin pattern, displayed upright against a plain white background.

Custom covers and an ultra-slim profile keep ALMA discreet in the hand and powerful in the pocket.

A round object with a black and white snakeskin pattern on its surface, partially visible against a plain white background.

A silver smartphone with three rear cameras and a large, round, dark teal embossed accessory stuck to its back.

A round, dark blue-green object with vertical stripes and a small white symbol near the bottom, appearing on a plain light background.

A round, dark gray object standing upright on its edge against a plain white background, seen from the side.

Close-up of a round, striped, blue-gray wireless charging pad with a small white logo in the center.

Addition is true to their motto, “Technology charges your phone, beauty charges your soul.” Packing 6-8 hours of consistent battery life into a small, discrete package, ALMA is ready to help wherever life takes you. From the beach, to the office, to traveling around the world, this portable, organic charger is designed to work with you. Seamlessly integrating into your life while enhancing the capabilities of our existing technology is a high bar, even for experienced designers. ALMA helps you extend your battery life, take more photos and create more memories in the process.

A blue smartphone with a striped circular accessory rests on a wooden table next to a camera, sunglasses and a suitcase.

To learn more about ALMA from the Addition, visit addition.life.

Photo courtesy of Addition.

Growing up in New York gave Aria a unique perspective on art + design, constantly striving for new projects to delve into. An avid baker, crocheter and pasta maker, craft and the personal touch are central to what she loves about the built environment. Outside of the city, she enjoys hiking, biking, and learning about space.



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