Solange Knowles Fronts Nike x Jacquemus Moon Shoe Campaign

Solange Knowles leads the campaign for the latest Win and Jacques collaboration, which introduces new colors of it Moon shoe. The project continues the collaboration between Nike and the French designer Simon Porte Jacquemusrevisiting one of the brand’s early designs through the lens of Jacquemus.

The Moon Shoe holds an important place in the history of Nike performance footwear. Jacquemus came across the original design while exploring Nike’s archives during a previous visit. This research introduced him to the silhouette and revealed an opportunity to reinterpret it through his own design language.

Simon Porte Jacquemus described the moment of discovery during that archival visit. “Three years ago, when I first visited the Nike archives, I discovered an iconic piece, the Moon Shoe, timeless yet modern in its simplicity and execution.” he said. “I immediately saw an opportunity to write a new story and reinterpret it in our own way.”

The updated Moon Shoe comes in Brown, Sail and Pale Pink. Each version retains the construction elements introduced during Jacquemus’ previous reinterpretation. The nylon cloth upper creates the signature surface texture that defines the design. Beneath the upper, a Nike Grind outsole forms the structural base of the shoe.

Jacquemus also incorporated a ballet-inspired silhouette that distinguishes this interpretation from traditional running shoes. THE pale pink version is of particular importance in traffic. Jacquemus explained the reasoning behind the color choice while discussing the new chapter of the collaboration. “Today, as we enter the second chapter of this collaboration, the Moon Shoe will release in brown and white, along with a pale pink version.” he said. “The choice of soft pink is rooted in Jacquemus’ DNA as a sensual and naive color that brings softness and intimacy to the silhouette, reimagining the icon through our own lens.”

Solange Knowles brings the campaign to life through her participation as a central figure. Known for her work in music, performance and visual arts, Knowles brings a multidisciplinary presence to the project. The new Nike x Jacquemus Moon shoe colorways are currently available via the Jacquemus website and retail locations. The coffee and Sail editions will also release on March 16 via SNKRS and select Nike retail locations, including Nike Women King’s Road and NikeLab stores.