The crossroads of tradition and innovation : DesignWanted


At the Salone del Mobile in Milan, the Host & Home 2026 section comes to life in the Thailand Pavilion, showcasing 15 established Thai furniture brands including Deesawat, Kenkoon, Lasunya, Mobella and Moonler, known for their global appeal and unique blend of traditional craftsmanship and contemporary innovation. It is organized by International Trade Promotion Department (DITP) of the Ministry of Commerce of Thailand, this annual event celebrates the craftsmanship, creativity and sustainability of Thai design.

The Thailand Pavilion offers visitors a unique opportunity to discover how Thai brands are shaping the future of furniture design, while promoting Thailand’s rich cultural heritage and growing influence in the global design industry. Fifteen brands, each with their own distinct identity, tell stories of creativity, sustainability and a strong connection to their roots, bringing Thai design to an international, discerning audience.

But how does this type of design manage to keep its tradition alive while gaining prominence on the international stage? The answers lie in the works and philosophies of Deesawat, Kenkoon, Lasunya, Mobella and Moonler, which perfectly embody this synthesis of cultural heritage and contemporary design.

Among the Host & Home exhibitors:

Deesawat: The art of teak as a model

Deesawat it’s not just a furniture brand. It is a symbol of Thai teak craftsmanship, a wood with deep roots in the country’s artisanal tradition. The brand’s ability to stay true to traditional techniques while adapting to the demands of the international market is a perfect example of how culture and modern design can come together. The customization of each piece, crafted for luxury hospitality projects and sophisticated residences, combined with a commitment to the use of high-quality materials, makes Deesawat a prime example of how tradition can evolve and meet the needs of a global audience without ever losing its authentic essence.

02_Deesawat @ Host & Home 202602_Deesawat @ Host & Home 2026
Deesawat @ Host & Home 2026

Kenkoon: Drawing that captures moments and emotions

Kenkoon stands out for his ability to transform everyday emotions and memories into unique pieces of design, creating furniture that does more than simply furnish spaces, but tells stories. Inspired by natural landscapes and moments of intimate life, Kenkoon furniture evokes a deep connection with nature and Thai culture, while offering contemporary, functional solutions. This approach shows how Thai design can remain rooted in its cultural traditions while opening up to international influences, meeting the needs of a global audience seeking meaning and emotional connection in its spaces.

Kenkoon @ Host & Home 2026Kenkoon @ Host & Home 2026
Kenkoon @ Host & Home 2026

Lasunya: The luxury of craftsmanship

His girlfriend embodies the perfect balance between comfort and innovation. Known for her use of high-quality materials and her award-winning ability to design elegant furniture, Lasunya shows how a Thai brand can rise to international prominence. Lasunya’s Red Dot Design Award is a testament to her ability to blend tradition with modernity, bringing Thai craftsmanship to the world stage. His creations, designed for luxury hotels, private residences and high-end restaurants, demonstrate that Thai craftsmanship can not only stand the test of time but also adapt to the tastes and expectations of an ever-evolving international audience.

Lasunya @ Host & Home 2026Lasunya @ Host & Home 2026
Lasunya @ Host & Home 2026

Mobella: The balance of comfort and tradition

With over thirty years of experience, Mobile has made the fusion of Thai tradition and contemporary design its strength. His unique approach, which values ​​traditional craftsmanship while staying up-to-date with contemporary design innovations, exemplifies how Thai design can evolve while maintaining a connection to local culture. Each Mobella piece is crafted to add timeless elegance to any space, bringing comfort and functionality to the highest level. The combination of premium materials and refined design has allowed Mobella to secure a prominent position in the international market, staying true to its authentic roots.

Mobella@ Host & Home 2026Mobella@ Host & Home 2026
Mobella@ Host & Home 2026

Moonler: Sustainability and tradition

moonlight interprets sustainability through design, combining traditional craftsmanship and natural materials such as Chamchuri wood to create furniture that not only celebrates Thai tradition but also meets the needs of an environmentally conscious world. Moonler’s philosophy demonstrates how innovation can be integrated with respect for manual labor and the responsible use of natural resources. Each piece is designed to be durable and adaptable to spaces that demand beauty and functionality. Moonler proves that Thai design, when it embraces sustainability, can not only conquer the international market but also serve as a messenger for a global respect for nature and traditions.

Moonler @ Host & Home 2026Moonler @ Host & Home 2026
Moonler @ Host & Home 2026

So how does Thai design maintain its tradition while achieving global recognition? The answer lies in these brands’ ability to reinterpret craftsmanship with a modern, global perspective while remaining deeply connected to their roots. Deesawat, Kenkoon, Lasunya, Mobella and Moonler show how design can honor the past while embracing innovation and contemporary trends.

Each piece is a testament to an ancient art evolving to meet the demands of a changing world. These brands successfully combine tradition with international influences, creating products that enhance spaces and embody the global principles of sustainable, emotional and functional design. This is what makes Thai design unique: an authentic connection between the past and the future, conquering the global market while maintaining its cultural essence.





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