Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Tommy Hilfiger enter it Tommy Hilfiger x US SailGP Team Spring 2026 fanwear collection, a release that puts sailing culture at the heart of a new supporters wardrobe. The partnership reflects the long-standing relationship between the brand and nautical sports while responding to its growing presence SailGP on the world stage. As the championship continues to attract new audiences through high-speed racing and international competition, the fanwear line offers supporters a direct connection to the USA SailGP team through apparel designed for everyday wear.
Sailing has remained part of the Tommy Hilfiger design vocabulary for decades. The brand draws from maritime references that appear throughout its collections, often expressed through color, graphic language and garment construction. The new collaboration extends this tradition through a series of co-branded pieces created with the US SailGP Team. The collection draws from the atmosphere surrounding race weekends and the increasing visibility of SailGP in international sports.
Tommy Hilfiger described the partnership as an extension of the brand’s relationship with sailing and the global audience connected to the sport. “For decades, sailing has been part of our brand story, inspiring the way we design, think and connect.” said Tommy Hilfiger. “Team USA SailGP is changing the way people see sailing and reaching new audiences around the world. This collection celebrates that energy, brings people closer to the team and gives them a way to show their support with confidence and style.”
Collection centers bring together the team’s identity through replica clothing and lifestyle silhouettes that reference sailing within casual wear. The range includes sailing jackets based on archival graphics as well as graphic tees designed for everyday wear. The designs use Tommy Hilfiger’s red, white and blue palette along with navy stripes and team graphics. The iconic Tommy Hilfiger Flag logo appears throughout the collection along with a new seasonal boat motif.
Mike BuckleyCo-Owner, Team Principal and CEO of the US SailGP Team, emphasized the connection between supporters and the sport. “SailGP is fast, unpredictable and full of momentum swings – and our fans are right there with us.” Buckley said. “This collection is for everyone who supports the team at every turn of the season. It’s the next step in bringing fans closer to the sport and the energy of the race weekend – wherever they watch.”
The fanwear launch also extends Tommy Hilfiger’s broader involvement with sports partnerships. The brand recently introduced the Tommy Hilfiger x Cadillac Formula 1 Team fanwear collection and collaborated with Liverpool Football Club through a Tunnel Ride project with custom skins worn by players.
The Tommy Hilfiger x US SailGP Team fan apparel collection will be available in the United States beginning March 16, 2026. The line will be available through the Tommy Hilfiger website, Amazon wesbite, Macy’s and select Tommy Hilfiger retail locations.
