Ray-Ban names Jenny as its newest global brand ambassador, bringing the Black and pink member of the brand’s global lineup. The appointment connects the eyewear brand with a new generation shaped by music, fashion and digital culture. Jennie brings a strong presence in many fields, working as a singer, rapper, songwriter and actress, while building a distinct identity that resonates on a global scale.
Ray-Ban positions Jennie as a figurehead that reflects its focus on expression and forward-thinking design. The brand highlights its ability to move between styles while maintaining a clear sense of itself. Her approach aligns with Ray-Ban’s direction, where personal expression guides how each piece is worn and interpreted.
“I’m really happy to be working with Ray-Ban. It felt natural from the start. For me, confidence isn’t impossible; it comes from being comfortable with yourself and expressing who you are in a quiet way.” Jenny says.
Jennie describes the brand as simple, expressive and suitable for everyday wear, emphasizing pieces that remain part of a routine and reflect a changing mood. Its vision reinforces the brand’s focus on eyewear that integrates into everyday life without losing its visual impact.
“Ray-Ban has the same energy: simple, expressive and easy to live with. I love pieces that stay with you every day and become part of your mood, and this collaboration fits that perfectly.” she adds.
Alongside the announcement, Ray-Ban is releasing a new campaign based on Jennie’s visual identity and energy. The images focus on self-expression, inviting her audience to “frame their next move.” Jennie appears in ’90s-inspired wrap shields, vintage-influenced metallic frames and retro cat-eye silhouettes. Each design supports all-day wear, focusing on comfort and usability.
Through this partnership, Ray-Ban strengthens its connection with a younger audience while staying grounded in its core values. Jennie brings a clear voice to the collaboration, shaping how the brand communicates ideas around confidence, style and everyday expression.
