Reebok and Ice cream continue his return Flip chartfollowing it reappearing at ComplexCon Las Vegas in October 2025;. It was first introduced in 2005 as one of the Pharrell WilliamsAn early sneaker model that gained recognition in the mid-2000s, the latest version builds on the renewed interest in the silhouette, bringing back the Watermelon colorway and introducing a new Pink Lemonade version.
The reissue responds to the attention the model received during its recent comeback. Ryan MellowSenior Footwear Product Manager at Reebok, points to the response to ComplexCon as a clear message. “Partnering with the BBC and Icecream to bring back the Board Flip shows how much this silhouette still resonates.” he said. “The energy at ComplexCon 2025 made that obvious. It’s an opportunity to reconnect with something that shaped sneaker culture in the 2000s and present it to a new audience in a way that still feels relevant.”
The Watermelon version returns with a familiar palette, while Pink Lemonade introduces a new approach through pink and red hues. Each pair features a leather upper with perforated panels, paired with a suede eyelet and elastic toe cap. Ice cream branding appears on the tongue, heel and sockliner, along with an embroidered Bones & Cones logo placed on the back side heel.
The injected EVA midsole features painted grooves, while the rubber outsole features a toe wrap and ice cream detailing. The sole supports skate use, maintaining the original purpose of the shoe. Inside, a fabric lining adds structure, while two lace options provide variety. Each pair arrives in a custom ice cream box, rounding off the launch with a special presentation.
Ross WestlandCreative Director of Billionaire Boys Club Icecream, frames the comeback as a continuation rather than a reset. “Board Flip represents a certain moment for us, so bringing it back was intentional.” he said. “Watermelon reintroduced the silhouette in a way that felt familiar. Pink Lemonade felt like a natural next step, building on that momentum by introducing something new without losing what made it work in the first place.”
James West it also reflects the model’s position in skate footwear. “In their own way, the Board Flip holds a special place in skate shoe history.” he said. He points to its reception upon its initial release, noting that it stood out from other silhouettes of the era. “It’s a shoe that even today people stop you on the street to talk about. They were the first of their kind and as a fan who owned a pair when they originally came out 20 years ago, it was really special to see them get the reissue they deserve.”
The 2026 Board Flip will retail for $150. The exclusive BBC Icecream launch will take place on May 1 via the Billionaire Boys Club Icecream website, followed by a global release on May 6 via the Reebok website.
