LOEWE Paula’s Ibiza 2026 builds its identity around the energy of summer, translating that feeling into pieces that move easily between vacation and city life. The collection stems from the heritage of Paula’s boutique in Ibiza, which has long been regarded as a defining style reference on the island. It presents clothing and accessories that carry a relaxed attitude, fashioned through basketry and crochet techniques that establish the collection’s focus material.
The campaign, photographed by Jack Pearsonreflects this direction through a visual language that favors immediacy over refinement. Pierson approaches the images with a dialogic sensibility, allowing them to feel spontaneous and closely observed. The images unfold in beach environments and indoors, moving between outdoor and indoor environments. The bodies appear relaxed, often partially naked, resting on sand, rock or water.
Within this backdrop, the collection takes shape through draped silhouettes and layered combinations. Shirts fall loosely over trousers, while dresses emphasize texture through knit and crochet construction. Coordinated ensembles reinforce this approach, creating continuity in clothing without relying on rigid structure. Accessories extend in the same direction, with summer bags supporting the overall composition. The Featherlight Puzzle comes in a medium size and features a new shoulder handle.
The outdoor scenes show island life, while the interiors suggest how the collection works in a city context. The still life images introduce a different register, placing bags among fruits and vegetables in marine settings.
In all images, an intensity determined by the sun sets the atmosphere. Light shapes surfaces and enhances the physical properties of fabric and leather. LOEWE Paula’s Ibiza 2026 is available in stores and online. The collection marks the final project developed by the LOEWE studio before Jack McCollough and Lazarus Hernandez assume their roles as creative directors.
