Beats and BLACK PINK‘small JENNY continue their collaboration with its release Beats Solo 4 – JENNIE Special Edition in Onyx Black. This new release follows the success of their previous drop, which sold out Appleonline stores in less than 24 hours. The latest edition introduces a monochromatic direction that aligns with JENNIE’s visual identity and extends the collaboration into a new phase. The campaign leads the launch, built around the ribbon motif and led by an exclusive unreleased track from JENNIE.
The design focuses on a sophisticated all-black finish supported by distinct details. Two attached black bows reference JENNIE’s signature ribbon motif, while an UltraPlush ear cushion features symbols drawn from her music. A matching carrying case completes the set, maintaining a consistent color approach across all items.
The Onyx Black edition follows on from earlier work between Beats and JENNIE. It first appeared on Beats Solo Buds campaign in 2024, presenting its presence in the visual language of the brand. In 2025, the partnership was extended with Beats Solo 4 – JENNIE Special Edition Ruby Redwhich quickly sold out in several markets.
JENNIE thinks of collaboration as an ongoing process. “We always knew that my first fall with Beats was just the beginning of the story.” she said. “This second chapter truly represents my personal growth and self-discovery. I wanted to create something that felt powerful and personal, and I’m so excited for everyone to experience this new chapter with me through these stylish headphones.”
The launch includes a pop-up experience in Seongsu, South Korea on April 24, where guests can try out the Beats Solo 4 – JENNIE Special Edition in Onyx Black, with a custom charm bag available for each guest while supplies last.
The Beats Solo 4 – JENNIE Special Edition in Onyx Black will retail for $199.99 USD. Sale starts April 24th at 9am. PT in the United States, at 4 p.m. BST in the UK and at 9 a.m. SGT in China, South Korea, Japan, Philippines, Singapore, Thailand and Taiwan. The headphones will also be available through JD in China, Coupang in South Korea, Shopee in the Philippines and Singapore, and Shopee and Studio7 in Thailand. Customers in Thailand can purchase the product in person at a pop-up location at Studio7 in Bangkok’s Emquartier mall.
