Tommy Hilfiger enter it Tommy Hilfiger x Cadillac Formula 1 Team Miami fanwear capsule, a new release associated with Miami Grand Prix. The drop marks the start of a broader series inspired by the city that draws from key Formula 1 races and translates their atmosphere into wearable pieces.
The Miami release focuses on the connection between the sport and the city. Tommy Hilfiger places Miami as the starting point for this series, citing its role in the current Formula 1 calendar. It notes the energy surrounding the Grand Prix and frames the capsule as a way for fans to engage with both the team and the location through the clothing.
The range includes graphic tees, hoodies and hats built around relaxed silhouettes. Stylized palm trees, skyline motifs and Formula 1 cars appear in the pieces, forming a consistent graphic direction. A pink color runs through the collection, connecting the clothes to the visual identity of the city.
Cassidy TurrisChief Brand Advisor for the Cadillac Formula 1 Team, links the launch to the team’s first home race. He frames the capsule as a way to engage fans while marking the Miami Grand Prix through apparel. The collection reflects key elements related to the team, including references to its cars, drivers and overall identity.
The Miami capsule joins the broader range of Tommy Hilfiger x Cadillac Formula 1 Team fan apparel, extending the team’s identity into a focused set of everyday pieces. The range features styles and references to the team’s official kit, with driver caps, tees and polos made with moisture-wicking materials and precision construction.
Formula 1 continues to expand its presence beyond racing, moving into fashion and entertainment. Tommy Hilfiger played a role in this shift, working to place the sport in a larger cultural context. The partnership with the Cadillac Formula 1 Team builds on this direction, linking the brand with a team preparing for its entry in 2026. The Miami Grand Prix represents the team’s fourth race, following previous appearances in China and Japan, where it secured two-car finishes. The capsule launches on April 22 and will be available through official brand channels, select Tommy Hilfiger stores and wholesale partners.
