RIMOWA expands it Essential and Streak series featuring two new seasonal colors, orange and magenta, introduced through a campaign featuring Rossy from Palm. The launch is based on a strong focus on color as a defining element of the brand’s design direction. These additions introduce energetic, expressive tones that align with RIMOWA’s structured approach to travel design.
The two shades come from bold design moves and a period defined by experimentation and self-expression. Orange carries a bright, energetic presence that reflects the excitement of new experiences. Magenta introduces a deeper tone, with a bright fuchsia quality that suggests curiosity and a sophisticated sense of play.
The campaign presents this direction through a setting that enhances color and form. Spanish actress Rosy de Palma appears in a high-style interior full of curated objects, where suitcases and bags are integrated directly into the space.
The Essential range continues to rely on polycarbonate construction, with each case developed through precise color matching that maintains a unified exterior. Functional details remain at the heart of the design, such as the telescoping handle, multi-wheel system, TSA-approved locks and a leather steering label. Inside, the suitcase features a dual organization system with a zip pocket on one side and a Flex Divider on the other, allowing for structured packing.
The Groove Cross-Body Bag Small in orange extends the color direction to accessories. Crafted in Italy from smooth calf leather, the bag features an adjustable strap and handle inspired by classic suitcase design.
The Groove collection also expands with additional tones. THE Cross body bag The series now includes chalk and cognac, while the Shopping bag occurs in Burgundy. A set of travel accessories follows the same line, with the Trifold care case and Packing cubes introduced in Orange. The collection is available in RIMOWA stores worldwide and online, with a full collection of suitcases, bags and accessories.
