Apple Martin forward the second chapter of it Chloe at the Beacha summer collection shaped by fantasy, coastal imagery and casual wear. Creative Director Hemena Kamali frames the chapter around the poetry of summer, using the beach as a place where reality shifts into fantasy.
David Sims photographs the campaign through a surreal lens. The images place Martin against seascapes filled with blue expanses, sun-warmed sand and magnified shells. Chloé builds the visual story around an imaginary coastline, where a summer afternoon seems to stretch beyond its natural limits. The campaign follows the feeling of barefoot days, the open air and the slower pace of time spent near water.
Martin leads the campaign with a presence that supports Kamali’s vision for the season. Chloé presents it as a natural fit for the summer mood of the collection, connecting its image with the softness, freedom and suspended feeling of a day at the beach. Kamali describes Chloé à la Plage 2026 as an ode to a surreal summer fantasy, shaped by a dream state and the poetry of the time.
The collection focuses on fluid silhouettes that move with the body. Airy dresses and broderie anglaise blouses shape the direction of the ready-to-wear, giving the composition a light summer structure. Chloé keeps clothes casual and personal, with pieces designed for warm days, open environments and a wardrobe that feels instinctive.
Accessories add a playful touch to the capital, bringing spontaneity to the collection and connecting the clothes to the changing rhythm of a summer day. The pieces work with dresses and blouses while staying close to the overall mood. Kamali’s vision gives the chapter an intimate summer feel, with imagination, freedom and natural movement guiding the collection.
The second chapter of Chloé à la Plage brings together Kamali’s summer fantasy, Sims’ surreal campaign and Martin’s role as the face of the season. With airy dresses, broderie anglaise blouses, playful accessories and beach imagery, the collection gives Chloé a clear summer story for 2026. It arrives on May 12, 2026, in Chloé boutiques and online, with select summer destinations carrying the collection throughout the season.
