LOEWE and On continue their collaboration with its launch LightSpray Cloudmonstera limited release shoe that introduces a new silhouette to the collaboration. The design brings On’s superior LightSpray™ technology to the Cloudmonster shape, combining technical advancement with LOEWE’s approach to proportion and color.
LightSpray Cloudmonster uses On’s precision LightSpray™ technology, which sprays the top of the filament in a single step. The process creates the top in about three minutes and removes the need for traditional layering or additional structural elements. This approach gives the shoe an extremely lightweight form and allows it to respond naturally to the foot during use. The laceless, one-piece upper gives the model a clean profile, while the construction emphasizes speed, precision and reduced construction.
Underfoot, the shoe uses On’s Cloudmonster Hyper midsole with Helion™ HF, designed for shock absorption and energy return. This combination gives the model its performance base, while LOEWE’s visual language shapes the final expression. The LightSpray Cloudmonster comes in an all-white colorway with silver LOEWE and On, creating a subdued surface that allows pairs of socks to change the look of the shoe.
Each pair comes with three LightSpray socks in Fluo Yellow, Fluo Green and Teal. LOEWE and On developed the socks specifically for the LightSpray™ construction, considering them as part of the design.
The collection also introduces updated versions and new colorways of it Cloudsolo and Cloudtilt Hello. THE Cloudsolo, the first shoe jointly designed by LOEWE and Onreturns with new two-tone pairs, along with exclusive colorways including Teal, Sand and Burgundy. The Cloudtilt Hi joins the lineup as a new addition. The shoe features a hi-top silhouette and comes in three color combinations such as Teal and Taupe. Its inclusion expands the range with a higher cut, giving the collection another shape within the shared design language between the two brands.
Visual twin Blackwall directed the campaign film, which places the LightSpray™ production process in conversation with LOEWE’s approach to materiality and design. The LOEWE × On collection is now available. LightSpray Cloudmonster is sold exclusively through On and LOEWE stores, while Cloudsolo and Cloudtilt Hi are available in On and LOEWE stores, selected retail partners worldwide and online.
