OPEN HOUSE turns the fund into a modular facility
Designed for AAPI, artist driven retail and community space Pyperbleu Collective, in Brooklyn, New YorkOPEN HOUSE by IntrusiveThoughts Studio reinterprets the conventional cash register as spatial installation organized around the idea of an open domestic facade. The custom component introduces a number of small screen partitions They were designed as interior ‘rooms’, which showcase objects, merchandise and curated elements related to Pyperbleu’s evolving retail environment.
Rather than acting solely as a transaction surface, the project transforms the point of sale into a multi-layered display structure that encourages movement, browsing and interaction. Shelving systems, built-in planters, exposed infrastructure details and castors are integrated directly into the design, creating a customizable component positioned between furniture, merchandising system and installation architecture.
The structure consists of three articulated units that can be arranged in multiple configurations depending on the needs of the space. The components work collectively as a complete cash register, independently as distributed retail displays or as a compact component for pop-up markets and temporary events. This flexibility responds to Pyperbleu Collective’s changing programming, which includes rotating exhibitions, workshops and community gatherings.
all images courtesy of IntrusiveThoughts Studio
IntrusiveThoughts merges mobility, display and home facade
A selection of material from IntrusiveThoughts Studio’s design team emphasizes durability, mobility and tactile contrast. Pyperbleu’s signature red tone appears throughout the structure along with raw and finished wood surfaces, exposing both the construction logic and the variety of materials. Functional architectural elements are reinterpreted within the fixture, including outlets adapted as planters that introduce vegetation and moments of visual interruption to the projection system.
OPEN HOUSE was built in-house, with CNC production supported by Brooklyn-based creative hacker collective NYC Resistor. The manufacturing process allowed the project to stay within budget while maintaining a high level of customization and modular precision.
Through the combination of domestic references, adaptable construction and integrated display strategies, OPEN HOUSE reflects IntrusiveThoughts Studio’s interest in accessible experimental design for small-scale cultural and retail environments. The project translates the idea of ”home” into a spatial retail experience that aligns with Pyperbleu Collective’s identity and community-oriented programming in Bushwick.
OPEN HOUSE turns the box office into a modular retail facility
Small apartments are organized as tiny interior “rooms”
