Kith & Messi for adidas Football brings Lionel Messi in Ronnie Figgthe universe of sportswear for a collection shaped by soccer, Miami and the player’s World Cup history. The project also comes as Kith marks its 15th anniversary, giving Ronnie Fieg a major sporting goods moment built around one of the most recognized athletes in the game.
The collection celebrates the 20th anniversary of Messi’s debut FIFA World Cup appearance in 2006. Fieg shared that Messi co-designed the pieces, shaping each item to his own specifications. This detail gives the project a more direct connection to the player than a typical football capsule. It also places Messi’s personal story within Kith’s design language, with adidas Football providing the performance framework.
The first confirmed visuals focus on Argentina-inspired jerseys. The designs refer to the blue and white striped shirt associated with Messi’s national career, while the numbers refer to different stages of his history. Some pieces feature No. 19, the number worn by Messi on his World Cup debut in 2006. Others bear No. 10, the number associated with his subsequent international identity and World Cup-winning capital. Kith branding, the adidas crest and Messi’s personal ‘M’ logo appear throughout the kits.
The project expands the jerseys into racing styles. The wider line-up will include apparel and accessories on and off the pitch, with a six-piece footwear range, kits, socks, balls and goalkeeper gloves. Fieg kept many design details ahead of the May 29 drop, allowing the confirmed jerseys to set the first visual tone. The early focus on football shirts gives the collection a clear entry point before the full lifestyle and performance line arrives.
Keith has already worked in adidas Football with names such as Bad, Paul Pogbaand Paulo Dybala. Messi takes the partnership to a bigger arena. His presence gives the collection a rare level of visibility in sports, fashion and global pop culture. Fieg uses this scale to connect Kith’s anniversary with Messi’s World Cup timeline, creating a work based on personal history, brand development and the current influence of soccer.
Kith & Messi for adidas Football comes as a major crossover between lifestyle streetwear and football culture. The collection uses Messi’s World Cup debut in 2006, 15 years of Kith and today’s Miami soccer lights as a foundation. With kits already confirmed and a wider range of apparel, footwear and accessories to follow, the May 29 release gives Kith one of its most visible football projects to date.
