LMTLS creates a sculptural retail environment for SKIN1004
Designed by LMTLSSKIN1004’s new SoHo flagship is getting a makeover retail in a mesmerizing architectural landscape inspired by untouched nature. Sculptural forms, mirrored surfaces and warmly illuminated materials create a sensory environment that blurs the lines between shop, gallery and exhibition space.
The second flagship in SoHo, New Yorkfor Korean skincare brand SKIN1004 was designed as an immersive spatial experience that transcends the conventional conditions of traditional retail. Rather than focusing solely on product visibility and sales efficiency, the project translates the brand’s philosophy of “untouched nature” and “brown landscape” into a cohesive architectural environment where visitors can experience the brand’s identity through space, light, material and atmosphere.
Responding to the evolving global retail landscape, the project integrates reportevents and experiential functions in a unified iconic environment. In its center interior it’s the sculptural Nature wall, an irregular architectural element inspired by natural valleys and eroded landscapes. The wall functions simultaneously as seating, product display and sales counter, unifying multiple retail functions into a single continuous movement.
all images from Sean Davidsoncourtesy of LMTLS
Sculptural wood surfaces and mirrors define the flagship
To visually expand the narrow proportions that characterize SoHo retail spaces, the designers at LMTLS extends a 9-foot-tall mirrored wall the length of the store, creating the illusion of depth and transforming the interior into a canyon-like spatial experience. The custom curved woodwork was crafted to achieve both sculptural flexibility and construction efficiency, while the warm illuminated surfaces provide a soft ambient glow reminiscent of natural light.
The spatial sequence unfolds through three main zones: an impressive double-height entrance hall for events and gatherings, a more intimate retail and consulting space and a rear experiential chamber with a large-scale mirror installation, LED media wall and photo booth. Together, these elements create an environment that encourages visitors to engage with the brand in a memorable and sensual way. More than a retail store, the project was designed as a museum-like environment where architecture and brand storytelling merge into a unique immersive experience.
SKIN1004 SoHo flagship translates untouched nature into architectural space
Sculptural forms shape the immersive retail environment designed by LMTLS
