Win collaborators with a k-pop feel BTS in a Nike By You customization experience and browsing merchandise for BTS WORLD TOUR “ARIRANG.” The partnership offers fans two ways to connect with the tour through Nike apparel: custom pieces created in select stores and exclusive merchandise available in select tour cities and online in China.
BTS
BTS WORLD TOUR “ARIRANG” opened on April 9, 2026, at Goyang Stadium in South Korea, marking BTS’ first major full-group concert since all seven members completed their mandatory military service. It follows Permission to Dance On Stage, the group’s last major tour with a full group, which concluded in Las Vegas on April 16, 2022. The schedule continues with Busan on June 12 and 13 at the Busan Asiad Main Stadium, before other dates in Europe, North America, Asia, Australia and other regions through 2027. within hours.
The Nike By You experience includes 10 custom BTS designs for select Nike apparel and bags. Fans can apply the graphics through the customization platform, creating pieces that connect directly to the team and the tour. The designs use expressive shapes, BTS typography, custom wordmarks and subtle details that tie in with the band’s music and visual identity.
Many graphics refer to the number seven, showing the seven members of BTS. Other designs are drawn from musical bars and meters, connecting the collection to the group’s work as performers and recording artists. Nike also brings references to the members’ shared Korean heritage through the collaboration’s wider visual scheme.
Nike x BTS tour merchandise includes Korea-only t-shirts, hoodies, and hats. The pieces follow the same graphic direction as the Nike By You designs, with typography and custom artwork linking the merchandise to the BTS WORLD TOUR “ARIRANG”. The collection offers fans concert-ready tracks tied to specific dates and locations.
The Nike By You customization experience begins June 1 at select Nike stores. Seoul, Busan, Tokyo and Osaka receive the launch first. Singapore, Taguig, Bangkok, Kuala Lumpur, Jakarta, Delhi and Bangalore follow on June 1 and October 12. London starts on July 1, Paris on July 13, Toronto on August 15, and Beijing, Chengdu, Chongqing, Guangzhou, Hangzhou, Kaohsiung, Shenzhenuipe, Shanghai. on October 30. Hong Kong follows on February 26, 2027.
Nike x BTS merchandise launches on June 12 in Seoul, Busan and Tokyo. Chicago, Boston, San Francisco, Los Angeles, New York, Las Vegas and London follow on July 5. China receives the goods on July 10th. Singapore, Taguig, Bangkok, Kuala Lumpur, Jakarta and Toronto follow on August 20. Melbourne launches on 5th February 2027 and 1st February 20, followed by Synike2 on 5th February 2027. Will share specific store and location details closer to each on sale date.
