Makeup and the Croatian Football Association have introduced a FIFA World Cup 2026 for the Croatian national teamextending their partnership through a complete off-court wardrobe for men and women. Mackage serves as the team’s official off-field outfitter and directly connects Croatia’s soccer record and its own design approach. Croatia has less than four million inhabitants, yet regularly ranks among football’s top teams. The brand associates this drive with discipline, rigor, technique and the constant pursuit of excellence.
SPORTS
The capsule follows Macage’s Aesthetics That Protect principle and uses red, white and navy as references to Croatia’s national identity. The all-season selection includes technical outerwear, knitwear, polo shirts and trousers. Detachable bibs and hoods give many pieces a modular function, allowing wearers to tailor clothing for different conditions and settings. The collection maintains a sophisticated off-court character while maintaining performance, protection and practical construction.
Mackage presents its first sneaker as part of the release. The footwear uses HNS colors and completes the collection from head to toe. The launch also marks the company’s entry into footwear, bringing its approach to manufacturing to a new product category. Through the sneaker, Mackage ties in athletic references with a glossy finish that matches the rest of the capsule.
An accompanying campaign film takes place in a traditional Croatian club and brings together several top players from the national team. Luka Modric, Ivan Perisic, Dominic Livakovic, Andrei Kramaric, Josko Guardiol, Mateo Kovacic, Josip Stanisicand Mario Pasalic appear in the film, along with other members of the group. The Šahovnica-inspired checkerboard floor connects the setting to Croatia’s national symbols, while a Dalmatian dog adds another familiar cultural reference.
The film starts with an introspective atmosphere and then changes to a live football match. This change introduces humor and competition while preparing viewers for the football theme behind the partnership. The club setting gives the cast a social environment away from the pitch and presents the players with a shared moment based on focus, composure and team energy.
Macage CEO Golesic asked she describes the work as deeply personal because of her Croatian origins. It combines Croatia’s size, discipline, focus and technical excellence with the values that shaped Macage. Her comments frame collaboration through shared standards and a desire to operate at the highest level.
Modric links the campaign to composure and resilience, explaining that the film reflects the concentration players carry before a big moment. Livakovic focuses on calmness under pressure and links this quality directly to the team’s behavior on the pitch. Coach of the Croatian national team Zlatko Dalic describes working together through discipline, unity, excellence and performance under pressure. Together, their comments define the capsule as an off-court expression of the same mindset that guides the team during the game.
