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Dorchester Center, MA 02124

project information:
name: Halu Maison lettering bouquet
designer: OKUNOTE Tokyo Studio | @okunote.tokyo
lead designer: Satoru Shimizu
manufacturer: Towa Mark | @towamark01
Ever feel like a flat greeting card doesn’t say enough? I recently came across something that is a complete snail game changer. Meet Halu Maison, a stunning letter bouquet set that turns a simple note into a tactile work of art.
Created by Towa Mark experts in collaboration with OKUNOTE Tokyo Studio, this is not your average stationery. Towa Mark has been a leader in the label industry since 1969 and they have used this ‘secret sauce’ know-how to create 3D embossed flower stickers that have truly sculptural depth. Instead of just peeling and sticking, you’re actually making a paper sculpture.
What I like the most is the texture. They use a proprietary paper and film coating method to give these flowers a real ‘pop’ off the page. The designs don’t try too hard to be realistic. they have that lovely, minimal Scandinavian textile vibe that looks incredibly stylish on the high quality Japanese washi paper base.
Because the glue is only partially applied, you can layer the leaves and petals to create a sense of depth. It’s like arranging a real vase of flowers, but these will never wither! You can even go the extra mile by adding a splash of watercolor or a spritz of your favorite fragrance to the washi paper to make it really personal.
The whole experience turns “writing a letter” into a hands-on creative project. It’s engaging, thoughtful, and frankly, a lot of fun to touch. If you want to level up your game with your friends, watch out—the project officially launches on Japan’s leading crowdfunding platform on February 27, 2026.











