PRONOUNCE presented the menswear collection Spring Summer 2027, Tiny Voyageron June 20, 2026, during Milan Fashion Week. The brand marks its 10th anniversary with layering, proportions and understated sensuality, shaping the season through organza, washed linens, subtle color combinations and evolving silhouettes. Photographer Sohom Das captured moments from behind the scenes of the show exclusively for DSCENE magazine.
Founders Yushan Lee and Jun Zhu approach the anniversary as the start of a new phase for PRONOUNCE. The collection looks forward and uses the idea of travel as a sign of discovery. Previous collections such as Kite and Wooden Pagoda have explored growth through elevation and imagination. Tiny Voyager gives this theme a new figure: a modern explorer navigating everyday life with curiosity and wonder.
Over the past decade, PRONOUNCE has developed a design language that places Eastern philosophy in dialogue with contemporary clothing. The brand prefers philosophical over literal cultural references and works with ideas of balance, fluidity and inclusiveness. For Spring Summer 2027, these ideas shape a wardrobe that draws from tailoring, shirts, ties, workwear and sportswear.
Traditional Chinese influences shape many staple garments. The pleated horse skirt design is making a comeback through wrap styles and culottes. Shirts and outerwear take proportions and collar details from Ming Dynasty clothing. The Zhongshan suit, a recurring theme in the brand’s research, appears in softer shapes, lighter fabrics and modern proportions. Li and Zhou also use Chinese printed homespun fabric, connecting the era to their childhood memories.
PRONOUNCE’s Gender Shared philosophy guides the collection. Designers build clothing around people and personal identity, proposing a wardrobe that supports individuality and self-expression. This idea appears in the relaxed treatment of tailoring, the adaptable use of culottes and the dialogue between formal and utility clothing. The result keeps menswear codes active and opens them up to a wider range of users.
The materials deepen the sense of travel and memory of the era. The collection uses sun-dried cotton, wrinkle-resistant wool, washed linen, organza and eco-leather. Contrasts of weight, texture and transparency define many looks. The ribbon detailing is reminiscent of kite strings and symbolizes connection and growth, continuing a motif that links Tiny Voyager to PRONOUNCE’s previous work.
The palette looks like a collection of traveller’s memories. Kite blue, spring green, sun-faded yellow, pomegranate red and deep leather brown give the season its visual range. PRONOUNCE also introduces a range of handcrafted bags and footwear, which the brand developed in-house.
Ten years after its founding, PRONOUNCE keeps active exploration as a creative principle. Tiny Voyager frames growth through curiosity and wonder, connecting Eastern philosophy, contemporary clothing and the designers’ personal memories in a Spring Summer 2027 collection to discover.
