Miu Miu brings Hailey Bieber and Xiao Wenju together for the Fall Winter 2026 campaign, with Zoe Gertner photographing the couple in a nighttime setting with industrial lights, abstract surfaces and layered blue hues. The campaign places both women in sharp focus, while the environment shifts between intimate space and dreamlike distortion.
The campaign explores femininity through tension, control and self-determination. Bieber and Ju have a direct, composed presence as the image shifts between intimacy and distance. Their poses, clothing and expressions suggest vulnerability without betraying authority. Miu Miu uses the body as the focal point of styling, placing washed fabrics and close-fitting pieces alongside heavier outerwear and structured accessories.
Stretch poplin, washed double cashmere, leather, linen and tweed make up the main range of materials in the collection. Embroidered tulle, satin, ribbon, bows and lingerie-inspired details add softness and exposure. These elements stay close to the skin and shape the body through texture and proportion. The collection treats delicacy as a source of control, giving lighter materials a clear visual role in the wider wardrobe. Oversized shearling-lined zip-up jackets, an opera coat tied at the sternum and large trapper hats introduce vintage-inspired glamor with a tougher street presence.
Soft Vivant, Rendez-Vous and Arcadie bags appear in supple leather, giving the campaign a group of recognizable shapes. The Bubble shoe returns after its debut in the early 2000s, connecting the season with a familiar Miu Miu reference. Stretchy leather knee-high boots add length and structure, while elaborate slides offer a lighter option. The glasses take cues from 1970s shapes and give the cast a sheltered, assertive look.
Miu Miu frames dress as a form of control, using tight cuts, soft fabrics and large layers to protect and reveal the body. The campaign presents femininity through self-possession, ambiguity and personal choice. Renel Medrano directs the film, Christopher Symonds leads the art direction, and Lotta Volkova style the cast down Miuccia Pradahis creative direction.
