adidas Originals builds its Spring Summer 2026 campaign on a long-standing relationship with football that spans performance and everyday style. The play follows his revelation FIFA World Cup 2026 away jerseys, where the Trefoil returned to Federation clothing for the first time in 36 years during a launch event in Los Angeles on March 19.
The campaign unfolds through a series of directed films Jack Begert and still images captured by Chris Rhodes. These visuals follow moments of movement and anticipation, within action scenes that bring together a diverse cast. Jude Bellingham appearing alongside musicians, designers, artists and everyday fans. The casting reflects a wide range of voices, placing professional athletes and cultural figures in the same narrative space.
The collection draws from different eras of athleisure and streetwear, shaping familiar silhouettes for a new generation. adidas Originals frames these pieces in a larger narrative that connects old references with current movements in style. The approach focuses on how football affects clothing, identity and everyday expression in different contexts.
The black Samba with white stripes returns as basic standard equipment, while the Handball Spezial appears in dark blue with light blue stripes. The Firebird tracksuit comes in a black and red version, keeping its presence in football and street culture. New interpretations extend to performance-based models. The Megaride F50 and Predator Sala draw from the original F50 and Predator series, translating their design language into street-focused footwear. The 2026 FIFA World Cup away kits feature throughout the campaign, connecting international competition with lifestyle wear.
The concept is based on the fan culture associated with the World Cup, focusing on rituals, superstitions and unexpected encounters. It captures moments that define how supporters experience the game, from routines to emotional reactions. These scenes show how football creates common connections across different locations and backgrounds. The campaign emphasizes these human interactions, presenting them as central to the sport’s cultural presence.
