H&M Home enters Milan Design Week for the first time with a collaboration that marks a change in scale and direction. The brand collaborates with Kelly Wearstler to present a curated installation introducing key pieces from their upcoming collection. Open to the public from April 21 to 26, 2026, the presentation marks a double debut, placing both H&M Home and Wearstler on the Milan design calendar through a joint project.
The installation offers an early preview of a collection scheduled for release on September 3, 2026. In addition to selected objects and furniture, the display includes custom variations developed specifically for Milan, with custom colors and dimensions. Materials define the core of the work, with wood, metal, ceramics, marble and textiles shaping the collection. This edition introduces the furniture into H&M Home’s collective production for the first time, expanding the brand’s reach beyond smaller design objects.
The play takes place inside the Palazzo Acerbi, a 17th-century Baroque building that is rarely open to the public. Its architectural setting introduces a sharp spatial contrast. Decorative murals, tall columns and historic details frame the installation, placing contemporary forms in a multi-layered environment. The result creates a direct dialogue between past and present, where the collection interacts with the structure rather than sitting apart from it.
Produced by Studio Boum, the installation follows a structured sequence based on the idea of daily rituals. Each room showcases a different aspect of the collection, guiding visitors through a series of spaces that emphasize movement, perception and interaction. Layout treats furniture and objects as elements in a larger system, where placement and relationship define the experience.
“Introducing an object with an unexpected shape can transform an entire space.”
– Kelly Wearstler
Wearstler’s approach shapes the collection through modular thinking. The furniture works as an adaptable system, where individual components connect and expand into larger configurations. This idea extends to all objects, where form, proportion and material work together to create continuity. The collection moves between sculptural presence and functional use, maintaining a clear identity throughout.
For H&M Home, the project marks a step towards a broader design position. The brand brings its global appeal to a format that aligns with Milan Design Week, focusing on installation rather than stand-alone display. As Evelina Kravaev-Söderberg notes, the presentation reflects a long-term ambition to work with both clients and the design industry in a more direct way.
The involvement of Kelly Wearstler cements the collaboration into a defined design language. Her work is based on contrast, combining materials and forms to create interiors that hold tension and balance. This installation translates this approach into a spatial form, where objects gain meaning through their placement within the room.
With this debut, H&M Home positions itself in Milan’s design landscape through a project that connects product, architecture and experience. The installation showcases the collection ahead of its launch, while creating a new context for how the brand approaches design.
