Balenciaga presents a new sneaker campaign centered on Radar and Triple S.2released on April 3, 2026. Developed by Creative Director Pierpaolo Picciolithe project places footwear at the core of a larger study of routine, performance and everyday structure. The campaign follows an actor Yao Chenfootballer Hugo Ekitikeand a singer Katy Perryeach is presented through a series of actions linked to their personal habits.
The Radar sneaker brings a slim construction with a 360-degree lacing system that wraps the foot precisely. Its structure focuses on flexibility and controlled movement, allowing the design to adapt to different conditions. The Triple S.2 builds on an established silhouette, shifting it in a more technical direction. The hybrid construction introduces a new balance between volume and control, improving the shoe’s performance in motion.
Both models draw on athletic references, yet remain steadfast in Balenciaga’s approach to footwear. The designs consider how familiar elements can be displaced through construction, proportion and material processing. Radar focuses on lightness and adaptability, while the Triple S.2 transfers weight through its multi-layered sole and engineered upper. Together, they define two distinct approaches to contemporary sneaker design in the same context.
The campaign, photographed by Mark Peckmezian with video direction by Mitch Ryan, follows a structured visual language. Yao Chen, Hugo Ekitike and Katy Perry appear in controlled environments where repetition becomes the central theme. Each stage focuses on routine actions associated with training, recovery and conditioning. The sneakers appear alongside TechWear looks and pieces from the Fall 2026 collection, placed in everyday performance-shaping moments.
Items related to nutrition, hydration and rest are put into context as part of a larger system. These elements create a direct connection between product and use, placing sneakers in the rhythm of everyday discipline. The campaign frames consistency as a measurable process, where results come from repeated actions rather than isolated moments.
Alongside the visuals, Balenciaga releases a series of playlists curated from the talent’s workout routines. The music extends the campaign to another level of daily practice, offering a direct reference to how each individual structures their time and focus. These playlists are available on Balenciaga’s official music channels, reinforcing the connection between sound, movement and repetition.
The Radar and Triple S.2 sneakers are now available in select stores and through official Balenciaga channels.
