Jimmy Choo presents its summer 2026 wardrobe campaign with a global brand ambassador Bye Louplacing the Chinese actress at the center of a concise shoe and bag edit. The campaign focuses on Bai Lu as she presents the Scarlett 50, Jade Ballerina and Bar bag family.
A backless environment supports her confident presence, while the style pairs polished accessories with a relaxed summer wardrobe. Each look focuses on one of the season’s key designs and shows how texture, color and proportion can change the mood of familiar shapes.
Bai Lu first wears the Scarlett 50, a Jimmy Choo signature featuring corset-inspired detailing and a sculptural heel. For summer 2026, the pump arrives in two new treatments. One version uses subtly frayed cross denim, giving the structured shape a relaxed surface. The second uses corn-colored lace, bringing a brighter tone and a subtler finish to the same silhouette.
The campaign pairs Scarlett 50 in corn with Bar Holdall in buttermilk. The pale bag creates a soft tonal relationship with the lace pump and keeps the look focused on the warm summer color. Bai Lu wears the denim version with a matching Bar Hobo, extending the crosshatch texture to both accessories.
Jimmy Choo presents shoes and bags as connected parts of each outfit, using common materials and related hues to build a clear visual rhythm. The third look features the Jade Ballerina. Jimmy Choo crafts the flat from supple Nappa leather and shapes the upper with a gently rugged line. A crystal-encrusted strap crosses the leg, adding a decorative touch to the low-cut, flexible silhouette.
The campaign continues Bai Lu’s role as a global brand ambassador for Jimmy Choo. Born Bai Mengyan in Changzhou, Jiangsu, she started her acting career in 2016 and has worked in Chinese television as an actress and model. Her credits include; Untouchable Lovers, The Legends, Arsenal Military Academy and Love is sweet. Her screen presence and fashion profile support the campaign’s focus on controlled confidence and direct style.
