PUMA brings k-pop superstars Rose back on the block for his second part H-Street campaign, placing the archival, performance-inspired sneaker within a familiar neighborhood environment. The campaign follows the artist in a version of everyday life shaped by clipped hedges, residential streets, routine gestures and a slightly surreal visual tone. Fresh out of the box, the H-Street enters the Rosé environment as an item built for speed and then adapted for the street.
SNEAKERS
Rosé gives the H-Street a softer reading without taking it away from its sporty source. Her style combines Ivory with blue socks and a sporty look, keeping the low-profile shape prominent. The campaign uses her presence to make the sneaker feel personal, wearable and current, while the design remains connected to PUMA’s archive of pieces.
The H-Street carries a design history rooted in PUMA’s history of operation. The silhouette is inspired by the brand’s early 2000s running shoes, with lightweight construction and race-ready proportions shaping its identity. Its origins can be traced back to the late 90s Harambee silhouette, a lightweight racing model named after the Swahili expression for “pull together”. This reference gives H-Street a direct connection to culture, speed and sports design.
PUMA first introduced the H-Street as a lifestyle model in 2003. The sneaker maintained the low profile of its track source while translating race details into everyday form. For this release, the silhouette retains the breathable mesh upper, streamlined shape, T-shaped toe box and sprint-inspired proportions. These details maintain the athletic nature of the shoe while giving it an easy connection to contemporary style.
The new Ivory color introduces a softer direction for the H-Street. Metallic accents add a sparkle to the understated base, contrasting the streamlined design. The color treatment gives the sneaker a clean visual identity while keeping the focus on the shape, construction and running references.
The PUMA H-Street Ivory will release on May 7, 2026 via PUMA.com, PUMA flagship stores and selected PUMA stockists.
