Fashion house Brioni was introduced Brioni mastery for the Spring Summer 2027 season, expanding customization from tailoring to shirts, knitwear, footwear and small leather goods. The project allows customers to choose fabrics, buttons, linings, combinations and technical specifications, while a dedicated service guides each decision towards individual style.
MEN’S CLOTHING SPRING SUMMER 2027
Brioni Maestria operates on two routes. Su Misura tailoring offers customers personalization within Brioni guidelines, while Alta Sartoria opens up a higher level of personal expression and craftsmanship. Customers can choose fabrics, buttons, linings, combinations and technical specifications and then take part in the creative process through a dedicated service model. Through this structure, Brioni shapes its entire offering around personal selection and high-level service.
The Spring Summer 2027 men’s collection carries the same concept into the season’s wardrobe. Brioni looks at Rome through its codes of color, lifestyle and couture, and then translates these references into wearable elegance. The palette draws from the daily life and surroundings of the Roman master, from the historic core of the city to the hazy countryside along the Appia Antica, days by the water and nocturnal occasions. Rosso Roma, Eucalyptus Green, Slate Grey, Travertine Beige, Column White, Ocher, Trevi Blue, Midnight Blue and Coral give the collection a vibrant, glossy tone.
Brioni continues to focus on color, innovation, premium quality and the balance between Roman couture codes and modern nonchalance. From thread to final stitch, tailoring fits like a second skin and connects formal wear with leisure. Each piece builds elegance through manners, poise and confidence, with references to charismatic directors such as Marcello Mastroianni and Gianni Agnelli.
A clean, deconstructed silhouette guides key pieces. The Soffio double-breasted unlined jacket uses slightly water-repellent lightweight nubuck and gold buttons. Another double-breasted jacket uses low buttons, an ultralight shoulder and Zefiro fabric, a blend of silk, cashmere and linen. Brioni pairs it with a Trama polo shirt, giving the look an instant connection between formality and sportiness.
For casual wear, the collection introduces a shirt collar blouse in suede with alligator-effect nubuck detailing. The subtle Vagabond tee combines the softness of cashmere with the elasticity of suede and brings structure to a more casual layer. Brioni also develops utility through the unlined Sahariana jacket in herringbone wool and linen, which the house styles over a striped shirt.
The Travel Jacket continues this practical line in lightweight Hopsack wool with alligator print nubuck details. Brioni styles a Prince of Wales plume suit over a striped shirt and tricot tie, sharpening Roman elegance through an updated cut and jacket length. Brioni also reinterprets the Footglove lace-up shoe from its archives, completing the season’s focus on craftsmanship, personal service and a complete wardrobe formed through selection.
Brioni presented its Spring Summer 2027 collection on Saturday, June 20, at the Palazzo del Senato, during Milan Fashion Week.
