Cecily Bahnsen and ASICS SportStyle enter it GEL-QUANTUM 360 I as the latest chapter in their ongoing collaboration. The design revisits a familiar silhouette through a clear adaptation to structure and surface, bringing Bahnsen’s approach into direct contact with ASICS’ technical foundation.
The silhouette transforms into a slip-on construction, removing laces and paring the upper down to its essentials. This decision defines how the shoe performs in everyday use, allowing for a direct, simple fit that supports movement without additional components. The structure remains intact, maintaining its shape while adapting to the foot through its improved construction.
The design takes a restrained approach, with a minimal shape at the top through careful attention to proportion and balance of materials. Cecilie Bahnsen describes the process as one that leaves no room for excess, where simplicity depends on precision. Each adjustment contributes to a constant relationship between softness and structure.
A floral motif runs through the construction, embedded in the surface as a repeating detail. The design introduces a tactile layer that sits within the overall structure, offering a visual offset that remains aligned with the base of the shoe.
The version includes two colorways: pale pink and black. The soft pink version marks the first time this tone has appeared on a Cecilie Bahnsen and ASICS shoe, reflecting a direction the collaboration has developed over time. The black version maintains a more neutral approach, keeping structure and details at the fore. Underfoot, the shoe retains ASICS’ 360-degree GEL cushioning system. This technology supports shock absorption and lasting comfort.
The campaign takes place in Devon, UK, featuring Florence Huntington-Whiteley at her family home. The setting introduces a sense of everyday rhythm, where movement and stillness exist in the same space. The images follow her routines with her two dogs, reflecting a connection between environment and activity that aligns with ASICS’ ‘Sound Mind, Sound Body’ philosophy. The Cecilie Bahnsen and ASICS GEL-QUANTUM 360 I are available through select retailers and ASICS channels worldwide for a retail price of €220.
