When it comes to personal hygiene, environmentally conscious consumers are faced with many options, from reusable toothbrushes to solid soap bars. The deeper you look at a product, the more questions arise: is it made from reusable materials? Can it be recycled? What kind of packaging does it use? A new answer to these questions comes in the form of Flossr, a dental flosser designed to last a lifetime and reduce plastic waste.
Regular flossing makes a big contribution to overall oral health, but it also creates a less obvious problem: the constant disposal of disposable floss picks and plastic packaging, which add to household waste.
Floss holder © SNRGY Studios
Floss holder © SNRGY Studios
Floss holder © SNRGY Studios
Floss holder © SNRGY Studios
Floss holder © SNRGY Studios
Floss holder © SNRGY Studios
Flossr, the reusable flosser that lasts a lifetime:
A better way to floss
The team of Swedish designers in the Gothenburg-based studio SNRGY set out to tackle this problem with a solution that is both simple and effective: the Flossr, a stylish stainless steel floss holder.
The product is waterproof, hygienic and compact, measuring approximately 6 x 2.5 cm. To use, simply lift the side latch to release the inner metal arm, around which the thread can be wound. Once closed, Flossr protects the yarn from dirt, making it convenient to carry wherever you go.
A solid and sustainable alternative
The new device has been approved by dental professionals and is compatible with most brands of dental floss currently on the market. Unlike traditional floss cases, however, the Flossr can store up to 3 meters of floss, providing months of daily use.
A removable spool allows quick and easy refilling. The thread passes through a series of built-in guides and is attached to the edge of the metal arm, ready for use. An integrated cutter located inside one of the guides further enhances usability.
From Kickstarter to Market
The product was originally released on Kickstarter and proved a remarkable success. With an initial funding goal of about $10,400, the campaign raised more than 50 times that amount, reaching a total of about $540,000. As mentioned in campaign pagethe team is currently in China meeting with Flossr’s manufacturing partners.
Once on the market, Flossr is expected to retail for $49. If the same options offered during the Kickstarter campaign remain available, customers will be able to choose between uncoated stainless steel or cases in four colors: Space Grey, Rose Gold, Midnight Blue and Galaxy Purple. Each package includes a spool of dental floss and a second protective case designed for travel, completely plastic-free.
Designed for everyday use and travel
Flossr stands out not only for its environmental benefits but also for its aesthetics and practicality. By eliminating the need for disposable floss, it helps reduce everyday waste while offering a stylish, modern alternative to traditional oral care tools. Its friendly keychain design makes it easy to carry wherever you go, allowing users to maintain proper oral hygiene anytime, anywhere.
The floss-locking arm and built-in keyring hole make the Flossr ideal for travel or everyday office use. Users can carry it around without worrying about the thread getting dirty or running out – at least not for several months. A sustainable, easy-to-use alternative for everyday care and smarter hygiene.
