Bulgaria present document Gold & Steel through a cast of Friends of the House, placing the material against screen presence, sport, music and fashion. Campaign Features Hudson Williams, Grace Van Patten, Flavio Cobolli, Georgina Amoros, Matthew Broome, Afra Saraçoğlu, Zhang Linghe, Bianca Baltiand Ren Meguro.
The idea focuses on contrast. Gold brings warmth, sparkle and an immediate connection to the Bulgari jewelry codes, while steel gives the pieces a sharper, cooler power. The materials create a visual language based on strength, movement and polish. Bulgari frames Gold & Steel through fluid forms and clean surfaces, using the campaign cast to show how the collection shifts to different personalities.
Hudson Williams brings new screen momentum to the project. The Canadian actor gained wider attention through his role as Shane Hollander on Heated Rivalry, a Crave series that made him one of the names on recent television. His presence gives the campaign a youthful, focused energy, matching the collection’s tension between softness and strength.
Grace Van Patten adds an American actress profile shaped by film and television. She has appeared in Tramps, The Meyerowitz Stories, Nine Perfect Strangers, Tell Me Lies and The Twisted Tale of Amanda Knox, building a career around emotionally direct roles. Flavio Cobolli brings sport to the campaign. The Italian tennis player has an official ATP profile and competes as part of a generation that is giving tennis a strong fashion presence beyond the court.
Georgina Amorós, the Barcelona-born actress known for her role as Cayetana in Elite, brings a Spanish TV profile shaped by roles in Welcome to the Family and Locked Up. Matthew Broom brings a new British acting profile to the project. Recent starring roles in My Fault: London and The Buccaneers have put him in a strong spotlight moment, with both projects expanding his audience into streaming and period dramas.
Afra Saraçoğlu, the Turkish actress and model known for Yalı Çapkını, brings a television profile shaped by past success to Mrs. Fazilet and her daughters. Zhang Linghe is expanding his cast through Chinese drama, with roles in Love Between Fairy and Devil, My Journey to You, Story of Kunning Palace and The Princess Royal. Ren Meguro brings Japanese music and acting to the lineup as a member of Snow Man, with screen credits including Trillion Game and Shōgun Season 2. Bianca Balti adds an established Italian presence in fashion, known for a long modeling career and major Dolce & Gabbana campaigns.
Through Gold & Steel, Bulgari builds a campaign around contrast without limiting the collection to just material. The cast gives the pieces movement, character and scale.
