Embossed floral stickers become sculptural letter elements
Founded in 1969, Tokyo-based label maker Towa Mark has translated its industrial embossing expertise into tactile stationery product titled Letter Bouquet. Developed in collaboration with OKUNOTE Tokyo Studio, the project rethinks the sticker as a three-dimensional compositional element rather than a flat decorative accessory.
The Halu Maison Letter Bouquet is a modular letter set that allows users to build a bouquet by placing thick, embossed flower and leaf stickers on a paper base. The components are produced using Towa Mark’s proprietary multi-layer manufacturing method, originally developed for high-strength industrial labels. Layers of paper and film are combined to create the thickness of the material, then pressed with custom molds to create sculptural relief.
all images courtesy of OKUNOTE Tokyo Studio
The Creative Bouquet Letter set redefines modular stationery
The embossing process produces a tactile surface that responds to light, introducing dimensional variations throughout the paper substrate. Plant motifs do not reproduce botanical realism. Instead, they draw from Scandinavian textile abstraction, resulting in simplified, graphic forms. The self-adhesive substrate is partially applied, allowing elements to be layered and repositioned to create adjustable depth and spatial composition. The base material is Japanese washi paper, chosen for its texture and compatibility with additional customization such as watercolor application or perfume infusion.
Instead of handing over a pre-made greeting card, Letter Bouquet from OKUNOTE Tokyo Studio it works as an assembly-based system. The act of arranging and layering the embossed elements becomes part of the communication process, extending the role of stationery into a tactile and participatory form. The project launches on Japan’s leading crowdfunding platform on February 27, 2026.
Letter Bouquet translates industrial embossing into tactile stationery design
Users make bouquets by placing flowers and leaves on a paper base
