Oakley appoints Matthew M. Williams as Creative Director of Clothing, Footwear and Accessories. Will work with Travis Scottwho continues as Chief Visionary Officer. Williams will guide upcoming collections focused on product innovation, with an approach based on form, materials and quality, as Oakley develops performance and lifestyle-driven collections.
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Born in Chicago and raised in California, Williams has built a two-decade career in fashion and design. He founded his independent namesake company and 1017 ALYX 9SMand previously served as Creative Director at Givenchywhere he oversaw both the men’s and women’s collections.
Through NIKE MMWWilliams developed new footwear systems for Winincluding a treadmill-specific running shoe. His work also includes collaborations with Dior, Monclerand Audemars Piguet.
Williams links Oakley to his California upbringing and says he has long admired the brand’s technical and innovative intent, which aligns with his own process and design language. He also points to Oakley’s history in performance sports and global culture, and says he’s honored to join the company and looks forward to working with the Travis Scott and Oakley teams to lead the brand into a new era.
Francesco MilleriPresident and CEO of EssilorLuxottica, describes now as the right time to bring Matthew Williams to Oakley to develop apparel, footwear and accessories and expand the brand’s offering. He points to Oakley’s athletic performance, technology and history as factors that will shape future collections under Williams’ direction.
Oakley was founded in 1975 in Foothill Ranch, Southern California. The company holds more than 900 patents and develops products used by high-level athletes. Its eyewear features High-Definition Optics and Prizm technology, supporting optical clarity, precision, impact resistance and UV protection in sunglasses, prescription glasses and eyeglasses.
The brand extends this technical approach to apparel, footwear and accessories, placing the same focus on performance and design across all categories. Travis Scott remains Oakley’s Chief Visionary Officer and collaborates with the Cactus Jack team on design and storytelling.
