Luxury home CHANEL presents its Spring Summer 2026 eyewear campaign, bringing together House ambassadors Nicole Kidman, G-Dragon, Lily-Rose Depp, Pedro Pascal and Ayo Edebiri. Taken by a fashion photographer Craig McDeanthe campaign takes shape through a series of portraits that focus on each subject individually, capturing expression and presence through a direct approach.
Nicole KidmanOscar-winning actress, appears in tone-on-tone oval frames emblazoned with CHANEL lettering, as well as square tortoiseshell glasses. G-Dragona South Korean artist known for his influence on music and fashion, wears graphic two-tone double-C sunglasses alongside frames marked with the iconic motif. Lily-Rose DepFrench-American actress and model, she is seen wearing tonal oval frames emblazoned with CHANEL lettering and two-tone double C glasses.
Pedro Pascalan actor recognized for roles in film and television, wears sunglasses incorporating the House’s quilting, along with aviator glasses with CHANEL lettering. Saint Entebiriactress and author, is seen wearing two-tone sunglasses emblazoned with the double C and oversized square frames with CHANEL lettering. Each ambassador engages with the eyewear through a distinct presence, while the portrait format maintains a consistent visual structure throughout the campaign.
The collection is based on established House codes that translate into eyewear design. The quilted diamond appears within specific frames, while the two-tones introduce contrast. The double C acts as a recurring element and the CHANEL letters appear in multiple styles, enhancing the visual identity of the collection. These elements extend through the material, with tortoiseshell finishes adding variation to different frame shapes.
Across the sunglasses, the designs combine rhinestones, CHANEL lettering and softly sculpted contours, with vibrant tones introduced across all frames to create variation between styles and define the overall visual direction of the collection.
