Win and Chivas de Guadalajara have revealed the first home and away kits from their new multi-year partnership. The deal names Nike as the club’s exclusive sports sponsor and supplier and opens the next phase of Chivas’ Futuro Sagrado project.
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The men’s team will debut the new Nike kit on July 18 during Mexico’s first league match of the 2026 season. This game will give fans their first look at the kit in the match and will mark the first on-pitch result of the deal.
Nike will supply match kits, training wear and travel gear to the men’s team, women’s team, youth academy, esports team and technical staff. The agreement therefore reaches across every competitive branch of the club and creates a kit program for players, coaches and staff.
The project connects the history of the club, the red and white identity and the relationship with its supporters with its plans for the coming years. Chivas enters the partnership with 120 years of history in Mexican football. The club has built an audience of over 40 million fans in Mexico, the United States and other countries. Its policy of competing against Mexican players has shaped its identity. Supporters have passed this tradition down from one generation to the next.
Club president and owner Amaury Vergara described the deal as an important step in the development of Chivas. He said Nike brings international experience in innovation and service to athletes. Both organizations also share a vision for the club’s future. Vergara emphasized the importance of strengthening ties with supporters and inspiring younger fans who identify with Chivas.
Vice President and General Manager of Nike Football Camilo Andrade also highlighted the history of the club and its bond with generations of fans. He tied the deal to Nike’s long-standing work in Latin American soccer and said the company plans to support Chivas by listening to athletes and serving players and communities in Mexico and other markets.
The partnership also gives Nike an important platform for its wider football plans in the region. The company’s goal is to support athletes at every level, invest in the women’s game, drive product innovation and create new experiences for players and supporters.
Fans in Mexico can access the home and away collection early via nike.com, the Nike app, Tienda Chivas online, Nike Madero, Nike Andares and official Chivas stores. Nike will release the kits globally on July 22 through its channels and select retail partners.
