Win SB enter it SB FC Packa July release that brings the language of football kits to skate culture through jerseys, footwear and sportswear. The collection follows his idea The bestor the bestand uses music, self-expression and community as primary references. Nike SB shapes the pack around the energy of soccer and the local culture that surrounds skate shops, with apparel and footwear that connect team graphics, relaxed uniforms, handcrafted artwork and sports codes.
SPORTS
The apparel takes cues from traditional football kits, especially the sponsor messages on the jerseys, and combines them with skate detailing. Nike SB is offering Club 58 community key stores the football sponsor treatment, placing logos from Andrew, Bluetile, FTC, Geometric, Kingswell, NJ, Nocturnal, Plush and Thirty Fifth North on the jersey system. This detail gives the collection a direct link to the stores that support the Nike SB culture and keeps the focus on local skate networks.
Steven Gonzalez, chief graphic designer at Nike SB, describes the soundtrack behind the collection as a common reference point. He explains that Nike SB always starts with the sounds of the streets, and when Cumbia came along, they recognized it as the right source because of its shared cultural appeal and ability to cross divides. Gonzalez points to Norteñas, Sonidera, Rebajada and Tecnocumbia as different forms of the genre, each offering something for a different listener. For him, this sound has always been intimate and personal, and it became the musical starting point for the collection.
Nike SB includes pitch and goalie jerseys in three exclusive colorways. Each jersey uses a relaxed silhouette and Dri-FIT technology. Woven patches, signature artwork and stylized typography add detail to the designs, while hand-drawn lettering references vintage Cumbia flyers. A picturesque angel beckons to Los Angeles, a key city for soccer and skate culture.
Jerseys also feature smaller details within the garment. An “Inspired by the Music” graphic appears inside the neckline, while flame stitch detailing appears on the elbow pads of the goalkeeper jersey. A “Support Your Local” note within the music patch reinforces the connection to skate shops and the people who shape the community. Gonzalez relates these details to his background in Southern California and his personal record. “Born and raised in Southern California, my benchmarks were in my back pocket and it felt right to bring our little Angelita into the kit,“he says.”Then it was straight into our personal archives, looking at our favorite Cumbia flyers, trendy football signs and iconic sponsored jerseys.“
The shoes complete the SB FC Pack with two silhouettes: the Nike SB Air Max 95 and the Tennis Classic. Both shoes use minimalist colorways and sock-lined artwork associated with “La Más Fina.” Nike SB uses the footwear to bring the same typography, graphic themes and colorways found on the apparel, keeping the packaging visually connected from jersey to shoe.
The Nike SB FC Pack arrives globally in July via nike.com and select retail locations.
