Win shared the first look at her summer plans for Nike Footballsetting the scene for a broad FIFA World Cup 2026 campaign based on players, athletes, artists, partners and fans. The brand introduced the project through a series of exclusive Polaroid images, offering an early preview of the cast that will appear in the upcoming Nike Football activity.
The first reveal brings together figures with direct and cultural connections to the game. Cristiano Ronaldo, Erling Haaland, Ronaldinho, Vini Jr., Killian Bape, Neymar Jr.and other soccer stars appear in the campaign universe, placing past and present players in Nike’s summer soccer story. Nike also brings in names off the pitch, including; Serena Williams, LeBron James, Kim Kardashian, Travis Scott, Black and pink‘small Lisa, Young Mikoand Central Cee.
Nike presents Kardashian as the ultimate soccer mom, giving the campaign a pop culture visual that transcends game day performance. The wider casting strategy shows football as a sport shaped by athletes, music, style, family culture and global admiration. Nike is framing the project around people who connect with football in different ways, using the Polaroid images as a first look before a bigger release.
The brand confirmed plans for “unexpected collaborations and cultural expressions” in the coming weeks. These releases will arrive as part of a wider Nike Football push linked to the 2026 FIFA World Cup, which is now just weeks away from kick-off. The company started its unveiling early, using the teaser to signal a larger campaign that will unfold through products, events, venues and storytelling.
Casting Cristiano Ronaldo, LeBron James, Kim Kardashian, Serena Williams, Central Xi and more in a soccer-centric project, Nike is expanding the idea of who can take part in the sport’s summer moment. The coming weeks will bring more details as Nike releases its partnerships, campaigns, initiatives and products linked to the tournament.
