Reebok announced a collaboration with the Canadian singer, songwriter and record producer PartyNextDoor. Will join the brand “A born classic. Wearable for a lifetime.‘, which focuses on Reebok’s Classics line.
SNEAKERS
Jahron Anthony Brathwaiteknown as PARTYNEXTDOOR, is a Canadian singer, songwriter and producer from Mississauga. In 2013, he became the first artist signed to Drake’s OVO Sound label, a partnership that established him as a major figure in modern R&B. His solo career is marked by significant chart success, including the album PartyNextDoor 3which peaked at number three on the Billboard 200. Most recently, his 2025 collaboration album with Drake debuted at number one on the Billboard 200, marking a new commercial peak in his discography.
Brathwaite’s influence extends to high-end songwriting and production for the industry’s biggest projects. He is the author behind Rihanna’s Diamond Certified hit “Workwhich held the number one spot on the Billboard Hot 100 for nine weeks and DJ Khaled’s “Wild Thoughts.” His work on these projects has generated billions of streams and established him as a constant presence on the Billboard charts. Balancing his own successful releases with hits for global superstars, he has built a professional reputation as a versatile and commercially reliable architect of the modern R&B sound.
PartyNextDoor appears in the campaign wearing key Reebok silhouettes including the Club C 85 Vintage and Workout Plus, bringing his perspective to the project through his presence and style. Its input is enclosed within the line “A born classic. Worn for Legacy”, which defines his role in the campaign.
It joins a wider group of contributors that includes Then Drink and global ambassador for Reebok Carol Gexpanding “Born Classic. Worn for Life.” campaign through a range of voices linked to music, culture and personal style.
