Polaroid Go Generation 3 brings better photos to life


You scroll through the tens of thousands of photos on your phone, but somehow, nothing seems quite right. The illusion of choice tells us that more is better – but in our modern age, something is not being watched enough. A digital image can be manipulated, retouched and transformed to become something completely different. In a world where nothing is quite what it seems, a Polaroid is forever. Meet the new Polaroid Go Generation 3more than ready to capture your real memories, captured in real time with real people.

Man smiling and holding a compact camera up to their eye, outdoors with a pastel sky in the background.

The Polaroid camera features we know and love are back and better than ever: The selfie mirror, powerful flash and double exposure function help create a great shot. You no longer have to wait until the picture appears to realize you cut someone out of the group shot. The selfie mirror is located to the right of the camera lens for easy composition. The lens itself is updated for sharper, clearer images, making blurry images with bright spots a thing of the past.

Three people with their backs to the camera stand by the rocky shore, one holding up a camera to take a picture against the sea and sky.

Young woman with two buns holding a white camera standing near the beach at dusk, wearing a yellow crochet and blue pants.

The Polaroid Go Generation 3 may be tiny, but the flash is powerful. It can capture moments in low-light environments, a setting that some film cameras struggle with—but not Polaroid’s latest. The brand recommends using flash in most low-light situations to make sure you capture as much detail as possible.

An open notebook with handwritten notes, photos and doodles lies on green grass with small white flowers.

One person lies smiling on the grass with his head on the other's lap. One hand places a green leaf on their forehead. a white instant camera is nearby.

In addition to capturing great light, it can also reflect your personal style. The Polaroid Go Generation 3 is available in Purple, Light Blue, Grey, Black and White. Go even further with Polaroid Go Gradient Frames to add a pop of color to your photo. With so much of our digital lives edited to perfection, embracing the organic and the mundane becomes a minor radical act. Come back to yourself and capture the moment with Gen 3—because life isn’t lived online.

Two people jump off a rocky ledge into a lake while a hand in the foreground holds a camera, capturing the moment.

A person in a red shirt and jean shorts stands outdoors holding a camera, with a brown chicken perched on his shoulder. Green grass and wooden fence are in the background.

To learn more about Polaroid Go Generation 3, visit polaroid.com.

Photo courtesy of Polaroid.



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