PUMA and multi-syllabic music artist, creative and designer A$AP Rocky enter it 3.D Mule Monster. The brand new shoe style recently debuted on the runway at Rocky’s Fashion Show in New York in February. PUMA will release the product in limited quantities worldwide on May 21st.
The design process changes the original shape through the use of 3D printing. The blue and red coloring, sharp details and unique shape dare the user to release Mostro 3.D to walk the streets.
Creative partner A$AP Rocky notes that the original model felt ahead of its time, which prompted the design team to push the concept further. Transforming the shoe into a mule style maintained a relaxed feel while maintaining a wild aesthetic. The creative team debuted the footwear during FEARFUL catwalk show in New York. Rocky credits PUMA with taking the concept to another level through the application of 3D printing technology.
The original shoe first hit the market in 1999. Since that initial launch, the product line has maintained a strong following among consumers who regularly defy the norm. The name comes from the Italian word for monster and the overall design looks like something out of a horror movie. Custom designed A$AP Rocky x PUMA socks accompany this particular item to complete the look.
Consumers can purchase limited pairs of this style starting at 10:00 AM. eastern time. Global circulation covers the United States, Europe, Japan, China, Korea and Southeast Asia. The product will be available on the company’s official website, through the brand’s mobile app and at select retail partners.
