PUMA and designer based in Brooklyn KidSuper revealed an exclusive custom FUTURE boot for Neymar Jr.built around the Phoenix. The project arrives as Neymar Jr. returns to the Brazilian national team and connects the boot with themes of resilience, faith and rebirth. PUMA created the boot for football’s biggest stage and connected its design to Neymar Jr.’s personal story, his country and his heritage.
SNEAKERS
Pink boots dominate the pitches of the tournaments, while PUMA created a different visual route for Neymar Jr. The brand designed the FUTURE boot exclusively for him, using a palm tree as a key image. Neymar Jr., KidSuper and the PUMA team picked up the concept early on, linking it to his career, the challenges he’s faced and the comebacks that shaped him as a player and as a person.
KidSuper hand delivered the boots to Neymar Jr. last weekend in a special seeding case, ahead of Brazil’s next World Cup match. The design starts with a yellow base, a color that Neymar Jr. personally chose. The hue gives the boot an instant Brazilian identity, while KidSuper’s handcrafted phoenix graphic covers the upper. The wing details carry over to the 3D surface of the FUTURE, creating a complete visual language for the boot.
A green PUMA cat adds another reference to Neymar Jr’s roots. The most personal element appears inside the boot. The sock is inspired by the ‘Brazilian boy’ tattoo and features three dreamy hand-painted symbols: a soccer field, a house and the World Cup trophy. Together, these details chart the path of a Brazilian boy who became one of soccer’s most recognized players.
This is a special boot for me. Phoenix is my story. Every time people counted me out, I came back. The yellow, the details on the sole, the symbols: everything is personal. I wanted people to look at this boot and feel what I feel every time I put it on and step on the pitch for Brazil. – Neymar Jr.
Colm Dillane described Neymar Jr. as one of his heroes and said the project was particularly personal because they are around the same age. The KidSuper founder explained that he has admired Neymar Jr since his childhood and hopes that his boots bring him luck in the FIFA World Cup 2026. He also shared his desire to see Neymar Jr win the tournament.
The boot also features PUMA FUTURE’s performance structure. A redesigned FUZIONFIT upper fits like a second skin. Targeted 3D grip zones and GripControl Pro support touch during gameplay. FLEXGILITY outsole gives Neymar Jr. versatile 360-degree range, befitting a player known for his instincts, creativity and ability to change a match in an instant.
THE PUMA x KidSuper FUTURE Boots for Neymar Jr. retail for $300. PUMA will release it on June 26, 2026, on PUMA.com and select retailers worldwide.
