PUMA joins forces with Pokemon to mark 30 years of the global franchise with a collection based on the concept “In another world.” The campaign graphics create a connection between the Pokémon universe and PUMA sportswear, using Espeon and Umbreon as key references. The contrast between Sun Pokémon and Moonlight Pokémon shapes the direction of the release and informs both color and design choices.
SNEAKERS
The clothing selection focuses on relaxed everyday silhouettes, such as t-shirts, sweatshirts and shorts. Each piece features clean graphic applications and minimalistic patterns developed specifically for this collaboration. Sporty elements run throughout the range, including a PUMATECH-X tracksuit and oversized jerseys. These jerseys feature uniform-style numbers that tie directly to Espeon and Umbreon, grounding the collection in the Pokémon theme while maintaining a consistent sportswear structure.
Footwear presents updated versions of the Mostro and Fade Nitro. PUMA presents both models in separate day and night color treatments that align with the Espeon and Umbreon concept. The designs include custom hangtags and detailed Pokémon references built into each pair. These elements bring character-driven details to performance and lifestyle silhouettes without disrupting their core structure.
Accessories complete the range with functional additions such as a cap and bag. These items extend the concept through practical pieces designed for everyday use. The collection is aimed at a wide audience, with products designed for both adults and children. Along with Espeon and Umbreon, the lineup includes references to Pikachu and Mimikyu, expanding the characters’ presence across the spectrum.
PUMA Hoops adds an exclusive performance edition as part of the collaboration. The brands present a special edition of the PUMA All-Pro NITRO™ 2, designed for the pitch. This model features a Pikachu-inspired yellow finish, lightning graphics and custom details that tie directly into the character’s identity. The shoe maintains its role as a performance-focused basketball model while incorporating visual cues associated with Pokémon.
The full PUMA x Pokémon The collection will be available in family sizes from 2 April 2026. The offer will be available via PUMA.com, PUMA flagship stores and selected retailers.
