PUMA enter it ULTRA NITRO 7its fastest football boot to date and the first football model to use NITROFOAM ELITE. The brand takes foam technology from running to football and places it inside the sock and footbed. The material compresses under pressure and rebounds instantly, giving players added spring during each push-off and supporting faster acceleration.
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Dominique Gathier, Vice President of Teamsport at PUMA, describes the arrival of NITRO technology in football as an important step for the brand. He says the foam offers greater energy return and faster pace through a boot that aims for pure speed. According to Gathier, players will feel the difference as soon as they put on the ULTRA NITRO 7.
PUMA has also redesigned the ULTRAWEAVE upper and reduced its weight compared to the previous model. The upper provides players with targeted support and a tighter feel for the ball during high-speed play. A new gear last molds the boot around the foot from the first time, creating a comfortable fit that helps maintain direct contact and sharp control.
Improved slip construction wraps firmly around the foot and reduces distractions. Underfoot, the SPEEDSYSTEM 2.0 outsole reacts to every push-off and supports explosive propulsion. PUMA developed the FastTrax 2.0 studs with dynamic pressure mapping data. The studs grip the court on planting and release cleanly on acceleration, giving players traction in crucial phases of the game.
PUMA also offers the ULTRA NITRO 7 ULTIMATE LL FG for players who prefer a laceless boot. This version has no laces and creates a clean contact area for kicking the ball. A high-tension knitted ankle strap anchors the heel and connects to the upper, securing the foot from the opening whistle to the final.
The women’s version uses the same NITROFOAM ELITE technology and adapts the shape around the anatomy of the female foot. PUMA gives this version a more comfortable forefoot, lower leg, redesigned collar and women’s sock. These changes customize the app while keeping the same speed-focused technology.
Andrej Zwer, Director of PUMA Product Line Management for Teamsport Footwear, says that every design decision is aimed at helping fast players gain extra speed. He points to the new latest, lighter weight and laceless version as direct responses to feedback from players partnering with PUMA. Zwer also explains that NITROFOAM ELITE addresses the small time differences that can define play at the highest level.
The ULTRA NITRO 7 joins PUMA’s Q3 Arrival Pack, which utilizes a white and red color scheme. The pack also includes the FUTURE 9 ULTIMATE for playmakers and the KING 20 ULTIMATE, the twentieth generation of a boot that prioritizes touch and control.
PUMA names Neymar Jr, Xavi Simons, Cody Gakpo, Morgan Rogers, Christian Pulisic, Sandy Baltimore and Fridolina Rolfö among the players wearing the pack on the pitch. PUMA launches the ULTRA NITRO 7 in stores, puma.com and through select retail partners on July 16th.
