Tommy Hilfiger has named three times Super Bowl champion Travis Kelce as Global Brand Ambassador and creative partner. Known for his bold personal style and charismatic presence, Kelce joins the brand as part of a line of pop culture pioneers who have helped shape Tommy Hilfiger over the past 40 years.
The collaboration invites Kelce to infuse the brand with his confidence, individuality and energy. His role includes a series of campaigns based on optimism, curiosity and a belief in dreaming big. The collaboration begins in the fall of 2026, with Kelce entering the Tommy Hilfiger setting in New York, a city of glamour, elegance and endless inspiration. The story will extend through spring 2027, including a design collaboration that reinterprets classic Tommy Hilfiger icons.
“Travis Kelce is one of the most magnetic figures in sports and culture today.” said Tommy Hilfiger. “He leads a new generation of athletes who express themselves through style, with a down-to-earth quality that people instantly connect with. I’m excited to see how he brings his fearless and bold take on Prep Made Current to fans around the world.”
Kelce’s influence spans stadiums, screens and styles. Known for turning game day tunnel walks into red carpet moments, he projects his personal take on every look. His humor and physical presence on stage have made him a crossover figure with appeal beyond football. Kelce moves from the locker room to the boardroom, managing a growing business portfolio while producing and hosting media projects including New Heights podcast with his brother Jason Kelce. All the while, he continues to excel on the courts, maintaining a legendary 14-year NFL career.
“I have long admired Tommy Hilfiger as an iconic American brand.” Kelce said. “Ever since high school, when I asked my mom for Sailing Gear jackets, I’ve respected his style with confidence. The brand remains classic and consistent while evolving. To work with Tommy and put my own spin on these pieces in a way that feels original today is a dream come true.”
Kelce joins a legacy of contemporary icons who have shaped Tommy Hilfiger’s vision across culture and fashion. Previous partners include Rafael Nadal, Gigi Hadid, Lewis Hamilton, Zendayaand Damson Idris. With Kelce, the brand continues to focus on co-creating with artists, innovators and tastemakers who influence the cultural landscape.
