An old Chinese proverb says: “A house is crowned by a gate”and this is one of the many elements of the Italian studio founded by Valerio Cometti, V12 Design, has reinterpreted to create two new products for the Chinese brand Vantis: Edge and Film.
The studio was founded in 2005 in Milan Valerio Cometti + V12 Design operates across the spectrum of the industry, from Service to Exhibition, adapting its language to the different needs of customers, from innovative startups to large multinational companies. The studio method is characterized by the design of unique solutions and future-oriented products that create innovation for companies and value for people.
Ribbon, V12 Design, Vantis © Vantis
Edge, V12 Design, Vantis © Vantis
Ribbon, Vantis © Vantis
Ribbon, Vantis © Vantis
Ribbon, V12 Design, Vantis © Vantis
Edge, V12 Design, Vantis © Vantis
Edge, V12 Design, Vantis © Vantis
Ribbon, V12 Design, Vantis © Vantis
Ribbon, Vantis © V12 Design
Creativity without Borders, V12 Design x Vantis
Vantis, a member of Huawei Home Group Co., Ltd., pays new attention to this element that is encountered even before entering a private space – house, garage or yard – this threshold, often anonymous, which has the same conceptual value as a business card: the entrance door. With the new collaboration Creativity Without Borders, V12 design has brought her expertise to the brand through the creation of two architectural objects in which aesthetics are defined by function.
Two visions come together
The Milan-based studio, with over 20 years of experience in the field of design, was chosen by Vantis for his method, which is summed up in the principle “the sensibility of a designer and the rationality of an engineer”.
A philosophy that is also reflected in that of the Chinese brand, where creative vision and aesthetic sensibility are combined with precise and high-quality craftsmanship. This approach is embodied in the brand itself: VAN stands for artistic exploration inspired by the figure of Vincent Willem van Gogh. TIS represents the concepts of Time, Ideal and Safe: high quality that lasts over time, craftsmanship solutions of excellent construction and more beautiful and safe doors to improve the environment of people’s entry system.
Moving on to details of the two models designed by V12 designEdge and Ribbon, the studio worked to transform the surface into a dynamic form, enhance the functionality of the product and create original and impressive volumes.
EDGE, the rational design of the sign
The first project developed is the Edge family, described as the result of a desire to delve into an honest and never decorative design process.
“Design for us is understood as a synthesis process between aesthetics and usability, where formal simplification becomes the main tool to enhance the character and longevity of the product.” says Valerio Cometti.
In this case, there is no formal development based on the layering of elements, but rather a work of abstraction – not as minimalism/absence, but as a careful design of points in which every detail is the result of a function. A sculptural volume in which the handle itself is not a component applied to the surface, but the result of a cut in the sheet, the answer to a functional need.
The bevels, edges and materials chosen for the Edge family models interact with light in ever-changing ways, while creating the aura of a unique architectural object.
Ribbon, movement captured in a gesture
The second family of entrance doors, an expression of luxury and technology for the international Vantis brand, stems from a design approach focused on the search for pure form, capable of elevating function through the power of volume.
Again, abstraction guides the design of the product, combined with the idea of an action impressed in time, a material shaped by the gesture of a hand. The surface has been sculpted to create a gentle beveled effect in the center, a cut that seems to gently open the material to reveal its interior. Each variation of depth is the sum of the basic elements that make up the object: a monolithic, sculptural form that contains dynamism in a play of weights and volumes.
The two collections designed by V12 Design for Vantis show how even an ordinary object, if designed correctly, can encapsulate the values and identity of both the brand and the designer. On the one hand there is the search for a unique and original aesthetic achieved through high quality craftsmanship. On the other hand, a clean, rational design that, in its simplicity, is rich in meaning.
