Prada Beauty appoints Zendaya as the new global ambassador for Prada Paradox. The actor now represents a fragrance line that focuses on women who resist simple definitions and remain fully themselves through change. Prada Beauty connects Zendaya to this concept through her versatility, authenticity and creative ambition.
Zendaya won two Primetime Emmy Awards for her role Euphoriawho became the youngest two-time winner in the category. The same performance brought her a Golden Globe and a Critics’ Choice Award in 2023. Her film work includes the Spider-Man trilogy, Denis Villeneuve‘small Dune movies and Luca Guadagnino‘small challengerswhere he worked as both an actor and producer.
Her film schedule for 2026 started with Christopher Borgli‘small Drama. It returns to theaters this summer Spider-Man: Brand New Daythe fourth episode of Spider-Man. Christopher Nolan‘small The Odyssey it is also among its most important releases in 2026. Prada Beauty connects this diverse career with the Paradoxe concept, which focuses on complexity, individuality and continuous personal evolution.
Zendaya describes the perfume line as an expression of strength and vulnerability without fixed boundaries. He also sees fragrance as part of how people present themselves and experience everyday life. Her relationship with Paradoxe began before the collaboration. She had already worn the fragrance as a personal favorite before being approached by Prada Beauty. Zendaya says the new role was a natural extension of her own perspective on fragrance, identity and personal expression.
Oscar winner Barry Jenkins is running a new campaign titled Moonlight. The campaign introduces Prada Paradoxe Sweet Chemistry Eau de Parfuma new fruity floral fragrance. The composition examines sweetness through contrasting textures and notes while maintaining the identity of the Paradoxe range. Prada Paradoxe Sweet Chemistry opens with blackcurrant syrup. Absolute orange blossom adds brightness to the floral structure, while a milky neroli accord brings a softer finish.
Prada Beauty also connects its natural spirit and immediacy with the line’s focus on women who carry many qualities at once without being limited to one role. The company credits her with reaching multiple generations through the same qualities.
Rosa Carisoglobal president of Prada Beauty, describes Zendaya as the ideal partner for the new chapter. It points to Zendaya’s authenticity, empathy and ability to reflect the present moment. Carriço also links these qualities to Prada’s view of femininity as something that continues to change and resists fixed categories.
